I received an email this morning - and I wanted to share it and my response so that hopefully everyone will understand what is going on. I HATE increasing prices and I always feel guilty when we do. But we do make the animals pay for themselves - we aren’t in this to get rich.
“I love your products and have supported you right along the way–as I do most of the local folks…
I’m truly worried that you are going to out price everyone else. I know that prices are going up, really I understand that, but I can still get free range organic eggs locally for 3.50 a dozen. Why should I keep supporting you when you are raising your prices so quickly, way faster than others? I truly want to be able to support you and your farm but you are soon going to be out of my reach…
Thanks for listening.”
“thank you so much for your email. At a lot of other markets in the area INCLUDING Leesburg, eggs are now selling for $5.00 a dozen (Potomac Vegetable Farm had them this past week at $5). I wish it could be less. I was actually at Bloom the other day and regular (non-organic) Bloom Brown Eggs were $3.00 a dozen. So it is affecting everyone down to the commercial producers. During this time of year with the heat as well production does go down instead of going up. We get about 5-10 dozen LESS eggs per day than we did 2 months ago. It hurts us all, especially when feed prices went from $9.20 a bag to over $11 and I buy it by the ton. As everything goes up - food prices are going to do the same. 3 years ago our eggs were $2 a dozen - a bag of feed was $5.00. I wish I could keep it down which is why we are only raising it by 50¢ and watching closely our feed prices and trying to get it to stay at $4.50, but we do like to warn our customers what is happening and we like to be upfront.
I hope this helps you understand that we aren’t “out to raise prices” because we want extra money - it is because we have to account for the raising cost of feed for the animals and the only thing I ask of my animals is for them to pay for themselves.”
Now I have seen eggs for $3.50 a dozen and usually they are people with just a few chickens doing it as a hobby - and if I was buying 1-2 bags of feed a week I could get away with that too. We have 800 that need to be fed. We also have the expense of not reusing egg cartons. I know it’s goofy, but actually it is illegal to reuse egg cartons in Virginia. Since we sell almost 150 dozen a week, we want to stay safe and protect our farm from all legal probing. I’m not going to risk everything we have worked for in the last 3 years over an egg carton :)
And as a small boast - there is a reason our eggs sell out every week and you have to get to the market before 9:30am if you want them (and we have been bringing over 50 dozen a week right now).
We run the numbers on everything EVERY time we get something done. Butcher a steer - we run numbers to make sure no price changes need to be made. Same thing with a pig. Now for chickens - we do it when we get the feed bill and we see how many dozen we have been getting each day and how much feed we use. It’s a cycle and we go with it. If feed goes back down - we adjust accordingly (feed gets delivered this Thursday and we’ll see).
We hope not to lose too much business from the 50¢ increase. But we know that everyone’s pockets are tight - including ours (imagine $4.75 a gallon for diesel to run the tractor! not to mention $130+ to fill up my truck which is taken to every market and is used to transport the animals to the butcher!).
So remember we don’t increase prices because we WANT to, it’s so that we can even out our costs plain and simple.